Westfield SS 16

Westfield Shopping Centre was launching a new promotional application for tablet shopping. They wanted to create a short, fun and engaging Instagram video that gave people a refreshing idea of shopping.

 

The brief was open and allowed me to create a rubik's cube style video for their Instagram channel.

 

The whole process was interesting and I learnt a lot how to be a creative director. From hiring models, finding clothes, shooting and post-production are mostly created by myself. 

Credit

Creative Director: Cyrus Lo

Hair Stylist: Roy Hayward
Models: Cara Kealy & Josh Barrientos
Producer: Cyrus Lo
AE Compositor: Cyrus Lo
BertinMotion Graphics Designer: Cyrus
Make Up Artist: Diego Fernando Henao
Fashion Guide: JC Candanedo

Sound Designer: Matthew Chan

©2018 by Cyrus Lo.